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connect with Visit Salt Lake:
 
 
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 Seasonal Transition
Spring is in the air, which means it's time to bring out those golf clubs, bikes, hiking boots and gardening tools and put them to good use. However, there's still skiing to be had up at Snowbird so get up there and make a few more turns before the ski season officially ends.
I bring that up because I must commend our resorts for what they were able to accomplish this winter. Having to work with less than half our normal snowfall, the skiing and riding conditions were quite good and far better than most, if not all, other resorts around the country. To create good conditions in a trying snow year takes hard work, a lot of resources and in-depth knowledge. Without their commitment and diligence to offering a quality product, our tourism numbers could have taken an incredible hit. Rather, our ski and snowboard visitors got one of the best experiences in the country, yet again.
Of course, the height of the ski season falls within the first quarter of the year. Not only did we have surprisingly good ski conditions January through March, Salt Lake hotels experienced even better TRT performance. First quarter TRT sets the stage for the year; if you're going to have a good year, it must start with the first three months. Salt Lake's first quarter TRT came in 11 percent above 2011 and 18 percent above 2010, an incredible sign that things are most definitely moving in the right direction. Obviously, this bodes well for the remainder of 2012.
With the first quarter in the books and what snow we did have quickly melting, it's time to get out and enjoy the warmer weather in what is arguably the most stunning "backyard" anywhere in the country. Soon, we'll also get to enjoy the sounds of countless outdoor concerts, the Farmers' Market, festivals of all sorts, outdoor dining and everything else that makes Salt Lake summers so wonderful.
See you on the trails!
Scott Beck
President & CEO |
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First quarter of 2012 RevPAR is up 18% in our Convention District, and 11.3% for Salt Lake County. This puts Salt Lake County at the top of our competitive set.
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Denver, in 2nd place, is up 10%. Other cities in our competitive set include Seattle, Portland, San Diego, San Antonio, Phoenix, Anaheim and Reno. |
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The Housing Connection, LLC Evolves to Become Orchid Event Solutions |
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The Housing Connection, LLC, a full service provider of event registration and convention housing software and services, is celebrating 2012 with a new look, new name and fresh appearance: Orchid Event Solutions.
"For years we have been growing our customer base and expanding our service offerings," said Tina Stark, Director of As one of the nation's largest convention housing service providers, we have also been providing customized online event registration, on-site registration, attendance tracking, lead retrieval, computer rental, name badge and ticket printing, graphic design and custom event brochures for quite some time. Clearly, the name 'The Housing Connection' does not begin to encompass the extent of the services we provide."
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- Convention Center Bookings: One city wide convention was booked in March: the Society of American Foresters for 2014. This event will attract 3,300 attendees who will occupy 3,060 room nights and spend more than $3 million while in Salt Lake. Additionally, three non-city wide conventions were booked, all to convene in 2012. Collectively, these groups will attract 1,600 attendees who will occupy 2,511 room nights and spend $1.5 million in our community.
- Convention & Hotel/Resort Sales: 17 site inspections were hosted, three sales trips were conducted (Dallas, Denver, Boston), two national tradeshows were attended (MIC in Denver, and Destination Showcase in DC) and seven regional tradeshows/industry events were attended by the satellite sales directors. Additionally, the Direct Sales Association's Education Forum was hosted, which attracted 18 planners from various associations.
- Tourism/Leisure Sales: Two site inspections and one FAM trip (for Getaroom.com) were hosted in March. Fifty referrals were sent to VSL members and four sales leads were sent to hotels.
- Ski Salt Lake Super Pass Sales: 9,438 skier days were sold in March, resulting in $548,929 in revenue.
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 Member Profile: University Guest House & Conference Center
The University Guest House & Conference Center
opened in 1999 on the University of Utah campus, and they've been growing ever since! So much so, they recently completed an expansion that provides them with 50 new sleeping rooms (bringing the total to 180), an additional 350-seat ballroom, enlarged fitness facilities, larger parking lot, and new front desk and expanded lobby.
The Minnesota DECA delegation is experiencing the hospitality of the Guest House this week, enjoying some of those new guest rooms, as they join the 14,000 students that are in town for the High School Career Development Conference.
With expanded facilities generating more employment opportunities for the hospitality industry, the University Guest House is doing its part in contributing to the economic development of the tourism community! |
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Welcome New Members:
Upcoming Events:
- May 15: Visit Salt Lake Member Connection at the University Guest House & Conference Center, 4:30-7:00 pm. RSVP now
- May 15-17: Utah Tourism Conference at the Utah Valley Convention Center in Provo.
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