| Important Quality Issues to Consider when Purchasing:
Broccoli - Salinas and Santa Maria shippers have made the transition to their reduced summer broccoli acreage in anticipation of regional broccoli deals in the East. The near-term West Coast market will correspond directly to the heat wave currently on the East Coast. Persistent heat in Maine could damage the crop and send unexpected demand to the West Coast, which would trigger a rapid and sudden rise in the market. West Coast quality is excellent, and there remains a nice balance of bunch 14s and broccoli crowns.
Iceberg Lettuce
- Quality remains strong from California's Central Coast. A salesman for a large Salinas shippers recently stated, "For the past three weeks, we've been shipping the best quality since the season started in mid-April. Minor issues of mildew and sunburn cap leaves are easily dealt with in the field, resulting in good weight, color and solidity. We've had a steady diet of breezy, cool days in the 60s, which is ideal for lettuce quality." Shippers reduce their lettuce acreage 20-30 percent during the summer months in anticipation of regional deals and diverted demand toward melons, grapes and stone fruit. The net result is a more manageable volume to control and market.
A significant issue facing Central Coast lettuce shippers is the limited availability of longhaul trucks to move the crop to market. The concerns are compounded by the melon, stone fruit and grape deals, which will compete for the same set of limited trucks. A salesman for a large Salinas lettuce shipper recently stated, "The industry is in a two-month period of limited transportation and very expensive freight rates. This is a burden which will likely reduce demand and curb the market." Another salesman offered, "A sudden burst in truck availability can increase demand and cause prices to temporarily spike higher. To some degree, the lettuce market is at
the mercy of the availability and cost of transportation."
Russets
- The underlining premise of the Idaho russet market has recently reversed from excess to possible delays. Persistent cool temperatures throughout the spring and early summer pushed the pending arrival of new-crop Norkotahs from Aug. 4 to Aug. 12 or later. The threat of this delay also includes the increasing likelihood of undersized russets at least in the early stages of the new crop. Washington state shippers said that heavy supplies remain in storage but that the percentage worthy of the fresh market is below normal. Shippers are catering to their regional needs and are not aggressively competing with Idaho for business in the Midwest and East. Shippers are seeing
continued strong demand from Canada, which has tightened the availability of 90s and 100s. |