When is an apple the same as an orange? The answer: NEVER. While they are both terrific fruits, they simply are not the same fruit. The same can be said of public relations. Not all public relations consultants are created equal.
Public relations and publicity are not synonymous. Publicity is buzz. At Kurman Communications, Inc., we are experienced public relations strategists and expert publicists. We spread information to gain awareness for you, your product, your service or your cause. Our success is a direct result of effective public relations planning and tactics. While we may make it look like magic and it may seem simple, public relations is a strategic management function. We focus on communications and foster relationships between you, the media and your customer.
If you think that you can merely post your information on a Web site and the media will magically find you, think again. Crafting your story, responding to market trends and making it easy for media to get your message are among the techniques that we employ. Without reaching out and having personal interaction, your message will be lost. We help you to set yourself apart from the masses. We make sure that your story is being told. In addition to traditional media relations, we incorporate social networking and blogging into the communications mix.
We also provide our clients with a complimentary on-line press room and links on our blog Got Buzz @ Kurman, where the media and consumers can find your information, press kit, press releases, photos, even stories that have been written about you, on-line 24/7.
As a business owner, one of the most cost-effective ways to increase awareness of your brand is by leveraging the power of the media.
Now is the time to think smart and get a lot more done with a lot less money. And, it's possible! New technologies and a strong dose of back-to-the-basics common sense can help you increase your business. Proactive public relations and media relations can make a big difference in helping build your brand and sustain business over the long haul.
Take a look at what Kurman Communications accomplished for our clients in February. We reached more than 176,689,463 people via newspaper, radio, television and Internet publicity exposure. If our clients had purchased ad space or time to achieve these same results, it would have cost them $50,715.
Consider Kurman Communications for your marketing communications. Our job is to get you noticed. We use state-of-the-art technology to save you time and money. We know who you need to reach. We align your marketing tactics with sound business strategies. We'll help you craft your brand story, look for high-exposure opportunities and teach you how to recruit, educate and promote PR evangelists from within your organization and from your customer base.
In case you missed our clients in the news last month, we are pleased to share some highlights with you.
If you'd like to be in the news, give us a call or drop us a line. Let us show you how we can make your business more successful.
