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Color
Trends |
In
the movie The Devil Wears Prada, there's a scene where
Anne Hathaway's character Andrea Sachs, the frumpy assistant to Runway fashion
magazine editor Miranda Priestly, scoffs at the fashion team when
they struggle to choose between two seemingly identical blue belts
for the magazine's cover shoot. An irritated Priestly schools Sachs
with a lecture about the fashion industry's influence on seasonal
color trends. Priestly explains how the shades used by top clothing
designers trickle down through the rest of the industry and quickly
infiltrate home design and retail stores.
But
that's just a scene from a chick flick. That's not how color trends
really begin, right? Wrong.
Go
here to read the rest of this article.
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Three
Scoops with Dale Engelken |
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Research
Director Dale Engelken is the newest addition to Trilix and
is a marketing professional with more than 20 years of research
experience. Three Scoops recently sat down with Dale to discuss
his love of the Hawkeyes, magic tricks and becoming a famous recording
artist. |
3S:
You're a numbers guy, a Hawkeye fan and a newbie to the Trilix fantasy
football league. You took former Hawkeye kicker Nate Kaeding in the
second round of the fantasy draft. Explain yourself.
DE: Sure — it's
easy to pick on a guy when he is down, especially after his team has
taken a beating in the fantasy league. What can I say? Love the Hawkeyes
and love Nate Kaeding. The bigger question is why did I load my fantasy
team with so many Minnesota Vikings players?
3S:
On the off chance that you become a moderately famous recording artist,
what will be the title of your third album?
DE: It's
Better to Burn Out Than Fade Away. Always loved the lyric and frankly,
it is how I live life. I'm addicted to fun and adrenaline. I bring
that attitude to my client service as well.
3S:
Cooler magic trick: Pulling a coin from a child's ear, pulling a
rabbit out of a hat or sawing a woman in half?
DE: Pulling
a coin from a child's ear is a classic for me. I love kids and love
to see their expression as money seems to come from thin air.
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Trilix
News |
Get
Your Game Face On!
Trilix
held its 6th annual tailgate and open house on Thursday, September
9, to celebrate the Iowa State vs. Iowa football game. This year's
theme was "Get Your Game Face on with Trilix." The camaraderie between
150 Iowa State and Iowa fans, made up of clients, vendors and friends,
made for an excellent celebration. Trilix raffled off a variety of
prizes and everyone had a great time dining on Jethro's
BBQ while playing yard games. There was also a representative
from Clear Channel Communications on hand to present Associate
Interactive Director Paul Burger with the 2010
OUTY Award for his Trilix
Research billboard. Check out some photos from the event here!
Social
Media Department Up and Tweeting
Over
the past year, Trilix has been busy exploring and executing social
media for clients. In the past month, we completed an internal restructure
to create a department dedicated to social media and staying up-to-date
on the latest trends and platforms. Interested in learning more? Check
out one of our case studies here or give us a call to learn more
about our social media services. We'd love for you to connect with
us on Facebook and
follow us on Twitter to
see the latest news and happenings inside the walls of 9105 Northpark
Drive!
Client
Outing — Mini-Golf Style
Media
Coordinator Ashley Danielson, Media
Director Heather Weaverling, Account
Manager Kristin Sunde and Project Manager Melanie Braden spent
an afternoon bonding with Iowa
Speedway clients Laura Manatt and Brandie Johnson on the putt-putt
golf course. The ladies hit the mini-links at Toad Valley Golf Course
in Altoona. Check
out the photos here.
Research
Launch iPod Winner
Congratulations
to Susy Knoedel, winner of the Trilix Research iPod touch® giveaway!
She is the Marketing Research Manager of Life
Care Services, the nation's leading developer and manager of senior
living communities.
Stine
Seed Company at Farm Progress Show
Client Stine
Seed Company participated in the 2010 Farm Progress Show August
31-September 2 in Boone, IA. Although the roads were muddy and filled
with puddles from heavy rain showers, there was excellent attendance
and Stine Seed's tent was filled with customers anxious to talk to
agronomists. Attendees that stopped by the tent traded in their old
hats to "trade up to Stine Seed" hats. They also registered to win
a custom-wrapped Polaris RANGER® that Stine will give to a lucky
winner in April 2011.
New
this year, Trilix's public relations department provided live social
media coverage for Stine Seed throughout the duration of the 2010 Farm
Progress Show.
Teein'
Up for the Iowa Games
Trilix's President
Todd Senne, CEO
Ron Maahs, Account
Director Brett Adams and Account
Manager Josh Swalla golfed alongside clients from Clow
Valve, Neenah
Foundry and Stine
Seed in the 9th annual Iowa Games Golf Classic presented by Mediacom.
The teams had a great day on the links and Todd took home a prize
for the shortest drive!
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